One Perfect Day: The Selling of the American Wedding, by Rebecca Mead

A behind-the-scenes look at the American wedding industry, and an exploration of how the American wedding has been transformed from a passage to adulthood into a “consumer rite of passage,” a vehicle for self-expression, and–for the right price–a chance for brides to become a celebrity for a day.  It’s an interesting read, but I wonder if Mead’s many extravagant examples are really all that typical, since as she points out, many of the wedding “statistics” about the costs and economic impact of weddings come from the wedding industry itself.  Brides who avoid bridal magazines, wedding websites, and wedding planners–the type most sympathetic to the point of view of this book–don’t get counted.

Rating:  ***A good read
Reviewed by:  stc

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