Me 2.0: Build a Powerful Brand to Achieve Career Success, by Dan Schawbel

The job market is changing almost as quickly as the Internet.  Look around you.  How many jobs in your field even existed five years ago?  How many will exist five years from now? In a market where the keyword is change, how do you create career continuity for yourself?

Another keyword that you should become familiar with is branding, not your company, but yourself.  Schawbel, an expert in this field (considered by some to be among its founding fathers) has written this book to not only explain the concept, but show in understandable steps, how your career can survive in thrive in this “brave new world” of Web 2.0. You learn to market yourself through establishing a presence on the web. You use the reputation you build to enhance your career. Take a look.  You won’t be sorry.

Update, July 2010:  Dan Schawbel was just named to Inc.com’s 2010 “30 Under 30” list of America’s Coolest Young Entrepreneurs.

RATING: * * * * Very, very good
Reviewed by: veagenlib

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2 Comments

Filed under Non Fiction, Staff Picks

2 responses to “Me 2.0: Build a Powerful Brand to Achieve Career Success, by Dan Schawbel

  1. Thanks so much for the mention here! The coincidence is that I lived in Newton for the first 22 years of my life. I used to go to the Newton Public Library.