Duhigg, an investigative reporter for the New York Times, presents an interesting exploration of this subject. Lots of information on how habit patterns work in the brain and suggestions on how to change them in our personal lives. Also a section on the habits of companies and organizations like Alcoa, Starbucks, Target and the London underground subway system, which shows how crises led them to make sweeping changes.
He finishes with two stories, of a murderer and a compulsive gambler who were and were not found responsible for their actions. A last story is told of how Duhigg successfully kicked an afternoon break chocolate chip cookie habit by applying his knowledge of habits.
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RATING: * * * * Very, very good
Reviewed by: kh