The House of Mondavi: The Rise and Fall of an American Wine Dynasty, by Julia Flynn Siler

The House of Mondavi follows the fortunes of the California wine family from the arrival of Cesare Mondavi in the United States in 1906 over the next four generations to the forced sale of the company in 2005 to Constellation Brands Inc. Plenty of family infighting and unwise business decisions lead to its takeover. After the death of Cesare, sons Robert and Peter ultimately could not work together, Mama Rosa sided with Peter and Robert left in 1965 to found his own winery. This same pattern of difficult family relations affecting business decisions repeated itself with Robert’s own two sons, Michael and Timothy. An interesting read for wine enthusiasts as well as students of American business.

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RATING: * * * A good read

Reviewed by: kh

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